Hi, I’m Demie — founder of Demie Joanna Beauty & Training Academy.

What started as a passion for beauty has grown into a business built on quality, attention to detail, and results that not only look amazing but last. I specialise in gel nails, BIAB, hard gel, advanced skin treatments, and aesthetics, and I’m proud to have worked with hundreds of clients over the years.

As my business grew, I realised something unexpected, I didn’t just love providing treatments, I loved teaching them too.

That’s why I decided to bring everything under one brand: Demie Joanna Beauty & Training Academy.

Alongside my client services, I now offer professional beauty training designed to help both beginners and qualified techs build real confidence, strong foundations, and skills they can turn into a successful career. My courses focus on correct technique, product knowledge, client care, and the business side of beauty — because talent is important, but building a profitable, long-term career requires more than just good application.

Whether you’re starting from scratch or looking to level up your current skills, my goal is simple:
to help you feel confident, capable, and proud of the work you produce.

All training is delivered in-person in a supportive, professional environment, with hands-on guidance and ongoing support even after your training day.

I built this academy because I truly believe confidence can be taught, skills can be developed, and success can be created — and that’s exactly what we do here.